Research Article

Studying the various Social Media Marketing Metrics for Indian SMEs

by  P. C. Jha, Remica Aggarwal, P. K. Kapur
journal cover
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 178 - Issue 18
Published: Jun 2019
Authors: P. C. Jha, Remica Aggarwal, P. K. Kapur
10.5120/ijca2019919016
PDF

P. C. Jha, Remica Aggarwal, P. K. Kapur . Studying the various Social Media Marketing Metrics for Indian SMEs. International Journal of Computer Applications. 178, 18 (Jun 2019), 16-18. DOI=10.5120/ijca2019919016 

                        @article{ 10.5120/ijca2019919016,
                        author  = { P. C. Jha,Remica Aggarwal,P. K. Kapur },
                        title   = { Studying the various Social Media Marketing Metrics for Indian SMEs },
                        journal = { International Journal of Computer Applications },
                        year    = { 2019 },
                        volume  = { 178 },
                        number  = { 18 },
                        pages   = { 16-18 },
                        doi     = { 10.5120/ijca2019919016 },
                        publisher = { Foundation of Computer Science (FCS), NY, USA }
                        }
                        %0 Journal Article
                        %D 2019
                        %A P. C. Jha
                        %A Remica Aggarwal
                        %A P. K. Kapur
                        %T Studying the various Social Media Marketing Metrics for Indian SMEs%T 
                        %J International Journal of Computer Applications
                        %V 178
                        %N 18
                        %P 16-18
                        %R 10.5120/ijca2019919016
                        %I Foundation of Computer Science (FCS), NY, USA
Abstract

Social media or digital media has gradually emerged from just being a personal , consumer oriented paradigm to something that has huge impact on businesses . The scenario is even more overwhelming in developing countries such as India with website such as Facebook and Youtube capturing a large users base. The success and consequently the positive influence of the social media over the business growth can be measure with the help of various metrics . Present research work focuses on exploring and studying some of the popular social media marketing metrics for Indian SMEs.

References
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Index Terms
Computer Science
Information Sciences
No index terms available.
Keywords

Social media metrics Digital marketing Small medium enterprises developing countries

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