Research Article

A Review on Pay-Per-Click Business Model

by  Kranti Kolambe, Anish Nalawade, Arnav Dhiwar, Aditya Shahade, Sanket Deokate
journal cover
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 183 - Issue 14
Published: Jul 2021
Authors: Kranti Kolambe, Anish Nalawade, Arnav Dhiwar, Aditya Shahade, Sanket Deokate
10.5120/ijca2021921453
PDF

Kranti Kolambe, Anish Nalawade, Arnav Dhiwar, Aditya Shahade, Sanket Deokate . A Review on Pay-Per-Click Business Model. International Journal of Computer Applications. 183, 14 (Jul 2021), 8-11. DOI=10.5120/ijca2021921453 

                        @article{ 10.5120/ijca2021921453,
                        author  = { Kranti Kolambe,Anish Nalawade,Arnav Dhiwar,Aditya Shahade,Sanket Deokate },
                        title   = { A Review on Pay-Per-Click Business Model },
                        journal = { International Journal of Computer Applications },
                        year    = { 2021 },
                        volume  = { 183 },
                        number  = { 14 },
                        pages   = { 8-11 },
                        doi     = { 10.5120/ijca2021921453 },
                        publisher = { Foundation of Computer Science (FCS), NY, USA }
                        }
                        %0 Journal Article
                        %D 2021
                        %A Kranti Kolambe
                        %A Anish Nalawade
                        %A Arnav Dhiwar
                        %A Aditya Shahade
                        %A Sanket Deokate
                        %T A Review on Pay-Per-Click Business Model%T 
                        %J International Journal of Computer Applications
                        %V 183
                        %N 14
                        %P 8-11
                        %R 10.5120/ijca2021921453
                        %I Foundation of Computer Science (FCS), NY, USA
Abstract

PPC is an advertising model. The advertiser has to pay every single time when his/her ad is clicked. Pay-Per-Click is also called as Cost-Per-Click (CPC) model. Pay-Per-Click marketing is a method of practicing search engine advertising to create clicks to the website, rather than “gaining” those clicks essentially. Pay-Per-Click is form of digital marketing. Pay-Per-Click is acknowledged for the various advantages it offers, and at an equivalent time, it's notably criticised for fraud and other issues related to its use.

References
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Index Terms
Computer Science
Information Sciences
No index terms available.
Keywords

Pay-Per-Click Cost-Per-Click organically criticised.

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