Research Article
ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company
|
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
|
| Volume 69 - Issue 11 |
| Published: May 2013 |
| Authors: Isadora Nugroho, Danny Manongga, Wiranto H. Utomo |
10.5120/11883-7900
|
Isadora Nugroho, Danny Manongga, Wiranto H. Utomo . ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company. International Journal of Computer Applications. 69, 11 (May 2013), 1-7. DOI=10.5120/11883-7900
@article{ 10.5120/11883-7900,
author = { Isadora Nugroho,Danny Manongga,Wiranto H. Utomo },
title = { ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company },
journal = { International Journal of Computer Applications },
year = { 2013 },
volume = { 69 },
number = { 11 },
pages = { 1-7 },
doi = { 10.5120/11883-7900 },
publisher = { Foundation of Computer Science (FCS), NY, USA }
}
%0 Journal Article
%D 2013
%A Isadora Nugroho
%A Danny Manongga
%A Wiranto H. Utomo
%T ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company%T
%J International Journal of Computer Applications
%V 69
%N 11
%P 1-7
%R 10.5120/11883-7900
%I Foundation of Computer Science (FCS), NY, USA
Abstract
The aim of this research is to identify the customer loyalty at a Semarang ceramics company. The research process uses ID 3 algorithm and 5 SERVQUAL attributes, reliability, assurance, tangible, empathy, and responsiveness. Questioner data is the main data, which is analyzed by WEKA 3. 7. 7 software. The result of this research is Responsiveness attribute and its indicator quick service to the customer is the main factor which is influence the customer loyalty.
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